A helmet and headset can’t muffle the sound of your heart pounding in your chest. Your gloved-hands infuse themselves to the wheel and won’t let go until it’s over. Your co-driver makes one final adjustment to the course and looks at you with a grin and a thumbs-up. “We are good to go.” he says. Adrenaline floods every muscle but your foot remains steady on the accelerator. The engine is roaring but soon it will sound like a swarm of ten thousand bees.
Go! Go! Go! Every turn of the wheel and every shift of the gear in sync with the flurry of your co-driver’s instructions. Nothing but a blur of green on either side. You can feel loose asphalt under the tyres being strewn in every direction as they maneuver every corner with the screech of a ‘banshee’. Nothing but dust and white smoke behind you and a certainty of victory in front of you because yours is the best time for this and every stage. At the finish line, you step slowly out your car, helmet in hand, wanting a Stag to celebrate and to quiet your mind. It’s the only beverage for a man who is both a hero and a formidable racing adversary.
Stag is a European style lager with a distinct, robust flavour and a lingering but gentle aftertaste. Both its taste and its name are indicative of what true masculinity is – unforgettable strength and character. It appeals to the male consumer who embodies these characteristics and who appreciates a beer that reminds him and everyone around him of exactly who he is.