CARIB Brewery hosts Distributor Conference
Emphasizing its commitment to performance excellence, CARIB Brewery held its Distributor Conference from 12 October to 14 October at the Hyatt Regency, Trinidad. The successful three-day conference was attended by representatives from 25 countries including Anguilla, Barbados, Costa Rica, Canada, Grenada, Jamaica, St. Kitts & Nevis, St. Maarten, USA and the United Kingdom.
Under the theme “Partnering for Growth”, the agenda included sessions on developing a solid supply chain, global brand deployments, optimising sales and strengthening route-to-market. The event enabled the participants to deep dive into the Brewery’s business strategies, while sharing insights and best practices from their respective markets.
CARIB Brewery’s Managing Director International and Business Development, Adrian Sabga stated, “We are excited to welcome our distributors from all over the world who came together for the past two days to share the challenges and opportunities that lie ahead for the beverage business. It is crucial for us to all play a part in the conversation that explores our business strategies both now and into the future. This year’s conference is hinged on fostering a stronger relationship between CARIB Brewery and its distributors as these relationships are key for business success. Our last distributor conference took place in 2018 and after the disruption caused by the global pandemic, we thought it necessary to bring our partners together to connect and collaborate.”
The agenda also afforded participants the opportunity to experience trade visits to various bars and restaurants within the Port-of-Spain area. CARIB Brewery’s initiative to bring together its distributors highlights its continued commitment to supporting its global partners in driving the export growth of its distinctive beverage brands.